Home | Company Info | Countries | Organic Program | FAQ's | Products Gallery | Visit Dole.com | Links | Feedback

Feedback

Inside Work
by Andrew Wooldridge
Consumer Quality Control
Ethics Gone Bananas.
"...bananas can teach a lesson or two about ethics."
Connected Collective Innovation
by DMW
Product Life Stories
"...By providing more transparency, consumers gain access to background information which helps them learn about the products they shop for."
Chews Wise
by Samuel Fromartz:
The Transparent Banana?
" Dole revealed a shape of things to come in the food market - Transparency! - by allowing customers to see where their bananas come from."
Groovy Green
by Steve Balogh
The Transparent Banana?
"...transparency is beginning to show up in the grocery store. What a great concept.
MortarBlog
Do you know where your bananas come from?
" They go a step further by outlining their actions and intentions to improve their leadership in organic agriculture."
Digital Media Wire

by Rohit Bhargava
Dole´s Organic Bananas and the Importance of Backstories

"...the effort represents a great example of new thinking that product marketers are using to capitalize on the global trend towards ethical consumerism..."
American Feastīs Sustainable Food Blog
by Tim Tango
Look up your Food Online

"... This is an ingenious use of the Internet and one that should be replicated..."
Typepad
by Amelia Torode
Talking Green Bananas

"...it's a really smart piece of creative thinking...educated consumers are still looking for "the story behind..."
chroma
by Dino Demopoulos
Transmedia Bananas

"...it's pretty smart. And it gives you an excuse to use the phrase "transmedia bananas".
Chews Wise
by Samuel Fromartz
Bananas with a Face.

"...Now they've taken the program further, allowing for interaction with the farm."
Treehugger
by Kara DiCamillo
Do you know where your banana has been?

"We find this a very interesting concept that seems extremely beneficial for consumers."



Comments received

July 18, 2007
Mark Robinson
United States

" I would buy bananas every so often. One day I pick up some organic bananas - what a difference in flavor. The banana taste is much more noticable and they are so sweet. Every morning I now have a banana and I always find myself saying "wow that was a great banana." Keep up the great work!"

July 6, 2007
Julie
United States

" I really enjoyed visiting your website today! It's important to me to know where my food comes from, that it treads lightly on the earth and that the people working the land are treated with respect. Putting a face and a place behind the banana I purchased this week at my neighborhood Trader Joe's makes me feel more connected with the people who grew the fruit. It makes me feel the responsibility of my purchasing power and that I have made a good choice. Thank you for this!"

June 21, 2007
Irene Alatzakis
Canada

" I have always been extremely motivated to buy organic bananas, and especially since I have visited banana plantations in Costa Rica and had the priviledge to learn first hand about the cost of the pesticide laden blue bags. I have been buying organic bananas for over 5 years and today my banana was extra special because the Dole sticker informed me about the website enabling me to visit the farm of origin! What an amazing idea. Congratulations Dole for such forward thinking. This is not only a great marketing idea, it resonates completely with doing what is right for the people and wildlife of the banana producing countries."

May 24, 2007
Amanda Shepard
United States

" Thank you for what you are doing. Thank you for giving consumers the opportunity to provide aid and hope with our choices. Thank you also for this site that allows us to get a glimpse of the lives of those growing the bananas and the beautiful land on which the bananas are grown. I will think of the people and the beautiful landscape at Don Pedro Farm every time I eat a Dole organic banana. Be so proud of what you are doing!!"

Enter here to access Don Pedro Employees answer to Amanda´s comment.

Document requires Adobe Acrobat Reader - Click here to download

April 24, 2007
Gerard Kenney
United States

"Congratulations on your effort to provide organic produce on a large scale. The bananas are great. I buy them because I want to support organic farming, which is healthier for the consumer and the environment. And also for the taste, which is superior, naturally sweeter and with a firmer texture.
It is also great to be able to visit the farms via the net and learn something of the history of your efforts. It puts a human face on your company. Keep up the good work. May the good Lord grant you success.
Gerard Kenney"

April 16, 2007
Kathy Mochel
United States

" Thank you Dole for your efforts in protecting our families and our planet. Thank you for protecting your employees from chemical fertilizers and pesticides. I personally think the organic bananas taste better : ). Please keep up the effort! Kathy, Mother of 20 month old and buyer of organic foods."

March 27, 2007
Keith Hiestand
United States

" Thanks for the opportunity to see photos and learn about the organic bananas farms supplying Dole. Farm code look up sticker is a great idea. Fun to show kids where their bananas are coming from"

February 28, 2007
Yee Kwan
Hong Kong

" I think dole is great!"

February 27, 2007
Jennifer Buscema
United States

" Dear Dole, thank you for caring for our environment, your employees, and your consumers. I admire your responsible business practices, and will always feel good about buying your products because of them."



 
Privacy Policy Terms & Conditions © Dole Food Company, Inc.
Dole Organic Program